I recommended them to a work colleague as ‘among the very best £4s I’ve ever spent’; all round top banana Chris Croft’s ‘Assertiveness MP3s‘ are pure gold.
So I wrote to Chris to tell him:
At my grand age it’s kind of embarrassing to lack the conceptual apparatus to fix one of your deep-seated weaknesses; but as you say these things are improved by understanding, application, repetition and changing your internal narratives. Your Assertiveness tape is a revelation! Thank you for what you do Chris – it’s terrific.
He kindly wrote back
What a great message – thanks John!
One of Chris’s top tips is when you get something wrong or make a mistake (which we all do, all the time) then FIDO is your new best friend.

Not the famous Italian dog but the simple acronym:
Forget It and Drive On.
As Chris himself points out, ‘Learn from it’ might be better than ‘Forget it’ but LIDO isn’t quite as good as FIDO. For my part I thought I might like ‘Move On’ more than ‘Drive On’ – a bit less ‘bulldozing’ – but LIMO is hopeless…
But the pièce de résistance fell into place this week, thanks to my belated opening of a Christmas gift from a very great friend…

It’s a bit sweary as the title suggests, but Mark Manson is certainly onto something… in a nutshell if we give a f#ck about too many things then we’re not giving enough of a f#ck about the things that matter. Simple.
So now, I have the version of FIDO which works for me. Forget ‘learning from it’ – I think about stuff to much already… The mongrel version of FIDO which has become my trusty companion this week, is the one which plays to my Northern roots and stops rumination dead in its tracks:
F#ck It and Drive On.
Conceptually nudging ‘drive’ into the cheery form of ‘barrelling’ or ‘bowling along’ through life – it’s working like a charm!
P.S.
Here are some of Chris’s very handy ‘mantras’ which he sent through last month:
“During my assertiveness training day I have various catch-phrases, or mantras, and I hope that people will pick up on at least one of them and keep it in mind when they are dealing with difficult situations. Here is a list of all of the ones that I personally use (with brief explanations):
“Nobody can push me into the ‘not OK’ box”
We all have a tendency to move from being OK about ourselves to being not OK, and if you are not OK about yourself then you will find it more difficult to interact productively with others. Being OK doesn’t mean “better than the other person” – just OK with yourself. And other people will sometimes try to push you into the not OK box, when they try to make you feel guilty or accuse you of being selfish when you are standing up for yourself and your own rights. Or if you’ve made a mistake, it doesn’t mean you’re a bad person. And it’s not up to anyone else to decide whether you are a good person, it’s up to you.
“We teach people how to treat us”
If you let people treat you badly they will keep on doing it. And even in small cases, for example the boss who can’t delegate or who solves people’s problems for them, will be brought more and more problems to solve. So if you keep on being treated badly, especially if it’s by more than one person, then ask yourself if there is something you are doing to encourage them.
“It’s never too late to go back”
If you are taken by surprise, maybe by a verbal attack or perhaps a request for something, and you give in, and you are kicking yourself afterwards thining “I should never agreed to that” or “I should never have let him get away with that” or “I know what I should have said, if only I’d been a bit quicker” then remember, you can always go back and say “I’ve been thinking about what you said earlier, and I’m not happy with it / I’m going to change my mind etc”. It’s great to know that you have as long as you need in order to think of a suitable reply.
“I don’t have to justify how I feel”
I joke that I regret teaching my wife this one, but the truth is that I think everyone should use this phrase. If you don’t want to do something and you are being pressure with “But why not??” then this can be a good response. You are entitled to your feelings, and that’s an end to it.”