This week, something reminded me of the old British Airways ad which used to run when I lived in Hong Kong in the early 1990s… I was immediately transported back in time.
The music, the choreography, the landscape, the scale, the people, the hugs and the gently smiling cabin crew – it used to make me long for home. And the final schewooowsh, at the end, of a BA ‘speedbird’ taking off would send a shiver down my spine and bring a tear to my eye… Still does.
There may never be an ad which ‘gets’ to me more. The context – being on the other side of the world in a strange and different land, with that imagery and the soundtrack of my young life – planes taking off.
Stunning, moving, inspiring, fabulous.