Has anyone else in the entire world got a playlist with Tom Jones, Vic Reeves, The Bee Gees, Bass-O-Matic and The Skids in it?
I’d be surprised.
But that’s the joy of Spotify – it learns what you like.
Every Monday the ‘Discover Weekly’ playlist serves up more songs like the ones I’ve ‘liked’ before, and the number and variety of my ‘Happy Tracks’ just gets bigger and bigger.
It has become a standing joke in the car with the kids; my Happy Tracks are frequently unlistenable to younger ears. But they get me toe tapping and steering wheel slapping.
Of course there must be a natural limit – I’m up to 504 songs now in less than a year – and growing steadily. Plus we know that learning algorithms drive ads, monetisation and ‘fake news’.
But sometimes you just have to know when you’re beat. Months ago I bought a book on computer science and algorithms to see if I could do exactly this: train an algorithm to serve up my taste in music, art and writing… And then I realised that’s exactly what search engines and social media firms are doing… doh!
Still you can’t be too happy. And Happy Tracks simply puts me in a better mood every time I put my headphones on.
So here’s to artificial intelligence – and stupidity – because Spotify is smart enough to come up with enough duds to kid me I still have superior taste!