Adjacent Possible

For the second time in as many weeks, my testy mood has been dramatically improved by the prompt application of ‘relevant complexity’. Taken to the point of some irritation by relentlessly noisy and restless kids, a dose of classical music in the ear lifted my humour immensely.

Above the fracas, I found solace – iPod on – listening to a collection of classical greats on ‘shuffle’ mode. One came on I ‘kind of’ recognised, but suddenly found myself very much liking. So I googled it – it is Saint-Saens Symphony No 3; aka his ‘Organ’ symphony.

Pursuing my quarry, I googled Saint-Saens. Poor man. Recognised as a prodigy and polymath, he is damned with the faint praise of ‘not having up with anything genuinely new’. Just a synthesiser of the best of others and somewhat ‘derivative’. Oh dear.

I was briefly tempted to back off him. But I enjoyed his ‘Carnival of the Animals’ – at the wobbly performance in which my daughter was a ‘balletic bird’ last year. So I stiffened my resolve: ‘So what if he wasn’t original’, he’s improved my Sunday mood, so let’s stick with him.

Next stop a classical music website to see which of the myriad versions of Symphony No 3 on iTunes might be worth a few quid. Who? Er who else but Charles Munch, of course, composing the Boston Symphony Orchestra in 1957. Fat chance of finding that, I thought. But sure enough – and not too pricey – the original RCA recording is in the iTunes store. So I bought it.

First major shock – it crackles throughout. Clearly recorded on vinyl, it’s a thumping rendition, but it crackles and pops like our old wooden Marconi record player once did. Bit of a shock to the ‘Digitally remastered’ system, but I warmed to it. RCA really should buy a new record deck though.

Next I googled the ‘story’ behind the composition and instead stumbled across a full length video of a US college orchestra playing it. So I had a watch…

By now an aficionado of Symphony No 3, I know: it should not be shorter than 35 minutes, nor exceed 40. The best bit, from whence the organ magisterially enters the stage, is about 7 1/2 to 8 minutes from the end.

And watching it on my iPhone I discovered an innovative thing Saint-Saens does get some credit for – some cutting-edge ‘four handed’ piano playing. The beautiful tinkly piano which follows the organ is achieved by two people playing the same ‘old Joanna’ at once. Stunning.

Not since my son’s favourite – Tom and Jerry playing Edvard Grieg – have so many fingers simultaneously tinkled the ivories in our house. He made me chuckle by recognising Grieg’s Piano Concerto in A minor the other week, announcing – ‘That’s Tom and Jerry!’

So there you have it. From irritation through initiation to ‘relevant complexity’ in less than a day, with some of Csikszentmihalyi’s ‘flow’ en route and even some ‘concerted cultivation’ via Tom and Jerry. The ‘adjacent possible’ is now a trip to the Royal Albert Hall to enjoy Saint-Saens live – or even better Tom and Jerry.

Perhaps for the first time I ‘get’ classical music. Myriad, sounds, stories, instruments, conductors, orchestras, halls, versions, performances and emotions – never mind composers – all brought to life in truly ‘relevant complexity’. No wonder it took my mind off things.

I read recently that all successful innovation expands into the ‘adjacent possible’. Whether it’s spines becoming feathers, swords becoming ploughshares or mobiles becoming smartphones, successful innovation depends on adapting technology to expand into an adjacent – and sometimes very different niche.

It’s also a useful metaphor for work and life. It’s a dangerous business trying to change everything all at once or trying to leap from one paradigm to a completely different one. I worked for two organisations which set out to change their whole market in the 1990s. In one we got it right, by applying an ‘adjacent’ idea from the restaurant business to mobile phones. The other had exactly the right strategy – cloud computing – just ten years too early. That organisation largely destroyed itself trying to create a new ‘non-adjacent’ future before people or the technology were ready.

Charles Babbage’s Victorian computer was way before it’s time. But despite its potential people stayed wedded to the steam age. A friend told me in ancient Alexandria an inventor allegedly created a tiny table top steam engine, but considered it a mere curiosity – who needs steam power when you have slave labour.

So what of the iPad? Steve Jobs famously failed with the Apple Newton: too big, too slow, too expensive, no market. I bought an iPad in September more out of a sense of duty than belief. I wasn’t sure I needed one, but discovered I more or less do. For me the most amazing ‘adjacent possible’ that lies latent in the iPad is the ability to span all ages. My pre-school son can use it happily and so can his grandmother. We bought my parents an iPad for Christmas and she is now sending email.

Seizing the ‘adjacent possible’ doesn’t necessarily mean incrementalism – there are huge advances to be made by looking at the opportunity next door or putting familiar ideas and capabilities in new configurations. I learnt some years after applying ‘set menus’ to mobile phones that there is a well established marketing creativity trick called ‘related worlds’; namely, looking for new product ideas and inspiration in other sectors. As I emailed back to my mum this morning, she has leapt from the computing stone age to the 21st century in one graceful bound. She’s surfing the web and connected for the first time in her life – thanks to the re-imagined and simplified interface of iPad.

‘Think different’ was Apple’s strapline in the 1990s. It’s good advice. Neither a big phone nor a small computer, iPad is less than either. But it is more than both combined in getting my mum online. Hats off to Steve Jobs – he’s not ‘man of the year’ for nothing.

As soon as iPad became adjacent Steve Jobs made it possible and created new adjacent possibilities for millions of people. I’m writing on one now.

Tag: Adjacent Possible

Relevant Complexity 3) Classical Music